Image resolution refers to the amount of detail contained within an image, typically measured in DPI (dots per inch). For standard print, 300 DPI is considered the benchmark for high-quality results, ensuring crisp edges and fine detail. However, when working with large format graphics such as banners, exhibition panels, or billboards, the requirements shift slightly depending on viewing distance.
Unlike small prints viewed up close, large format visuals are often seen from several metres away. This means they can be produced at a lower DPI—commonly between 100 and 150—without any noticeable loss in quality. The key is understanding the context in which the graphic will be viewed and setting the resolution accordingly.
Using images with insufficient resolution can lead to pixelation, blurring, and a loss of professional finish. This is particularly problematic for brand-led visuals, where clarity and consistency are essential. Upscaling low-resolution images rarely solves the issue, as it cannot recreate missing detail.
At Cave, we create and render imagery at the appropriate resolution from the outset, ensuring flexibility across multiple outputs. Whether it’s a high-end brochure or a large-scale installation, our workflow is designed to deliver sharp, impactful visuals every time.
By understanding and applying the correct resolution standards, we help our clients avoid costly print issues and achieve results that look just as impressive in the real world as they do on screen.