QR codes are fast becoming a powerful force in marketing, acting as a connector between the physical world and the web. People see a QR code, scan it, and are suddenly engaged in your message and marketing campaign. There are a multitude of creative applications how businesses, non-profits and municipalities can use QR codes to market and communicate themselves better to their target audience.

QR codes can also be used for more direct applications, perfect examples of this would be product packaging or labelling where space does not allow for all the information you wish to convey. Link consumers at the point of purchase straight back to your online presence to display a wealth of information and drive valuable traffic to your site. Show movie trailers, instructional video's, mandatory and safety data, product information and also the additional benefits such as automated SMS messaging to the consumer, text display or even direct dialling via the smartphone, all achievable via the QR code.

Scan the image above by holding the camera on your smartphone (iPhone, Blackberry, HTC, Palm Pre, Nokia etc) over the code to download.
A free-to-download QR or barcode reader can be sourced from your app store.

• Product packaging
• Promotional gifts
• Business cards
• Advertising campaigns
• Target marketing
• Exhibition & event strategies
• Anonymous marketing